Knowledge HUB

Place branding, Israel and everything in between

Place branding is a profession, a methodology and a mindset. Here you can find out the basics of this approach, aspects relating to Israel as a brand, and inspiration from other countries.

Israel in the Best Countries Ranking Since 2016

In the field of country and nation branding, what is key is perceptions...

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Country Branding 101

People engage with places (countries, cities, regions) like they do with commercial products...

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