Knowledge HUB

Place branding, Israel and everything in between

Place branding is a profession, a methodology and a mindset. Here you can find out the basics of this approach, aspects relating to Israel as a brand, and inspiration from other countries.

ISRAEL IN THE BEST COUNTRIES RANKING SINCE 2016

In the field of country and nation branding, what is key is perceptions...

COUNTRY BRANDING 101

People engage with places (countries, cities, regions) like they do with commercial products...