Knowledge HUB - Unboxing Israel

Knowledge HUB

Place branding, Israel and everything in between

Place branding is a profession, a methodology and a mindset. Here you can find out the basics of this approach, aspects relating to Israel as a brand, and inspiration from other countries.

ISRAEL IN THE BEST COUNTRIES RANKING SINCE 2016

In the field of country and nation branding, what is key is perceptions...

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COUNTRY BRANDING 101

People engage with places (countries, cities, regions) like they do with commercial products...

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