About - Unboxing Israel


What is Unboxing?

According to Wikipedia, “Unboxing is the unpacking of products…, where the process is captured on video and uploaded to the Internet. The item is then explained in detail and can sometimes be demonstrated .” We believe that the product “Israel” needs to be “unboxed” so that anyone who wants to tell Israel’s story – whether for business purposes, to attract tourists, or for cultural inspiration – has all the resources they need to do so.

Unboxing is all about Storytelling

Steve Jobs once said that “The most powerful person in the world is the storyteller.” So, what story of Israel are you telling? We created this platform to provide you with practical tools and digital resources to help you effectively share Israel’s story with the world.

Israel's story – at your fingertips

Based on global research we conducted on perceptions of Israel and comparing the findings with how we, the Israeli people, feel and think about Israel, we developed a story about our country, which we know has the power to engage a variety of audiences. We’ve curated a set of professional resources for you to use in your Israel storytelling, no matter who is listening: young people around the world, Jewish and non-Jewish; businesspeople and influencers; tourists and visitors; and even the Israelis themselves.

Who is Vibe Israel?

Vibe Israel is a pioneer in harnessing the power of digital influencers to share Israel’s story with the world. The Israel Story presented on UNBOXING is the story that we share with our influencers, that has led to over a BILLION positive mentions about Israel online. We are a nonprofit, apolitical, organization based out of Tel Aviv.

This is Vibe Israel

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