About - Unboxing Israel


What is Unboxing?

Unboxing is the unpacking of products, especially high-tech consumer products, where the process is captured on video and uploaded to the Internet. The item is then explained in detail and can sometimes be demonstrated (Source: Wikipedia).
We believe that the product “Israel” needs to be “unboxed” so that anyone who wants to tell Israel’s story – whether for business purposes, to attract tourists, or for cultural inspiration – has all the resources they need to do so. In a sense, this site is all about looking at “Israel” for the first time, through the eyes of a non-Israeli, and the story we want to tell so that after opening the box, the onlooker will want to experience “Israel” further.

Unboxing is all about Storytelling

Steve Jobs once said that “The most powerful person in the room is the storyteller.” It’s true for commercial companies, equally valid for countries. But what story of Israel are you telling? And from where are you getting your information and material?
We created this platform to provide you with practical tools and professional guidance on becoming an effective Israel storyteller in any sector or in any channel you operate.

Israel's story – at your fingertips

Based on global research we conducted on perceptions of Israel and comparing the findings with how we, the Israeli people, feel and think about Israel, we developed a story about our country, which we know has the power to engage a variety of audiences. We’ve curated a set of professional resources for you – presentations, lesson plans, videos, articles, stock photos, and graphics you can use immediately in your Israel storytelling, no matter who is listening: young people around the world, Jewish and non-Jewish; businesspeople and content influencers; tourists and visitors; and even the Israelis themselves.

Who is Vibe Israel?

We are experts in branding and marketing in Israel. We believe that Israel is an exceptional country, and we want people to actively choose to engage with it: as a destination, as a business partner, and for cultural inspiration. To achieve this vision, we elevate Israel’s global brand by providing stakeholders with tools and resources to effectively tell Israel’s story, ensuring a positive digital presence for Israel, and creating international brand events that highlight Israel’s compelling offering.
For more information about Vibe Israel, visit our website.

This is Vibe Israel