About - Unboxing Israel


What is Unboxing?

Unboxing is the unpacking of products, especially high tech consumer products, where the process is captured on video and uploaded to the Internet. The item is then also explained in detail and also can sometimes be demonstrated as well (Source: Wikipedia).

We believe that the product “Israel” needs to be “unboxed” so that anyone who wants to tell Israel’s story – whether for business purposes, to attract tourists, or for cultural inspiration – has all the resources they need to do so. In a sense, this site is all about looking at “Israel” for the first time, through the eyes of a non-Israeli, and the story we want to tell so that after opening the box, the onlooker will want to experience “Israel” further.

Unboxing is all about Storytelling

Steve Jobs once said that “The most powerful person in the room is the storyteller”. This is true for commercial companies, and it is equally true for countries. But what story of Israel are you telling? And where are you getting your information and material from?

This is where Unboxing Israel comes in. We created this platform to provide you with practical tools and professional guidance on how to become an effective Israel storyteller, in any sector or in any channel you operate.

Israel's story – at your fingertips

Based on global research we conducted on perceptions of Israel, and comparing the findings with how we, the Israeli people, feel and think about Israel, we developed a story about our country which we know has the power to engage a variety of audiences. We’ve curated a set of professional resources for you – presentations, lesson plans, videos, articles, stock phtots and graphics you can use immediately in your Israel storytelling, no matter who is listening: young people around the world, Jewish and non-Jewish; businesspeople and content influencers; tourists and visitors; and even the Israelis themselves.

Who is Vibe Israel?

We are experts in branding and marketing Israel. We believe that Israel is an exceptional country, and we want people to actively choose to engage with it: as a destination, as a business partner, and for cultural inspiration. To achieve this vision, we are elevating Israel’s global brand by providing stakeholders with tools and resources to effectively tell Israel’s story, ensuring a positive digital presence for Israel, and creating global brand events that highlight Israel’s compelling offering.

For more information about Vibe Israel, visit our website.

This is Vibe Israel

Our Partners

We are grateful to our partners for their support of this initiative